Essay
HF1503 Essay
As the digital world continues to change, concerns regarding the effects of internet data collecting on children's privacy and well-being have generated a heated discussion. The Stop Online Targeting Against Kids Act (SOTA Kids Act) aims to address these concerns by regulating the collection and use of children's online data. In this essay, I argue that legislators should support the SOTA Kids Act to protect children's privacy, prevent deceptive advertising, and encourage a safer online environment.
First of all, the SOTA Kids Act is crucial for protecting children's privacy in the digital age. Children's online information is highly valuable to businesses, which often collect and use it without their awareness or consent. According to a report by the Center for Digital Democracy, companies are collecting and using children's data to create detailed profiles, often without their awareness or consent. This lack of transparency and control over their personal data can have serious consequences for children's privacy and security. By supporting the SOTA Kids Act, legislators can guarantee that businesses are held accountable for protecting children's online privacy and avoiding the misuse of their data.
Furthermore, the SOTA Kids Act is necessary to stop deceptive advertising tactics that target children. Online businesses often use complex algorithms to collect information on children's online behavior and preferences, which are then used to create targeted advertisements. These advertisements have the power to influence and even encourage children into making unhealthy or costly choices. According to a study by the Obesity Evidence Hub, targeted advertising can significantly influence children's food choices and purchasing behaviors. By regulating online advertising, the SOTA Kids Act can help stop companies from taking advantage of children's weaknesses and encourage healthier choices.
Additionally, the SOTA Kids Act can help support efforts to make the internet a safer place for children. The act requires businesses to put strong security in place to keep children from accessing inappropriate content, such as violent or dangerous material. According to a report by the Pew Research Center, 54% of parents are concerned about their children's online safety, and 46% are worried about internet harassment. By supporting the SOTA Kids Act, legislators can help reduce these concerns and create a safer online environment for children.
Last but not least, the SOTA Kids Act is a crucial step in making businesses accountable for their actions. The act requires businesses to be transparent about their data collection methods and imposes penalties for non-compliance. According to a report by the Federal Trade Commission, businesses are often non-compliant with current laws, and stronger enforcement is needed to protect children's privacy. By supporting the SOTA Kids Act, legislators can guarantee that businesses are held accountable for their actions and that children's online privacy is protected.
In conclusion, the SOTA Kids Act is an important law that aims to protect children's privacy, stop deceptive advertising, and encourage a safer online environment. By supporting the act, legislators can help guarantee that children are protected from the dangers of internet data collecting and are empowered to make wise decisions about their online behavior. As the digital landscape continues to change, it is essential that legislators intervene to protect children's interests and promote a safer online environment.
Sources:
Center for Digital Democracy. (2012). Protecting Children Online: The Children’s Online Privacy Protection Act (COPPA) – What You need-to-know.
Obesity Evidence Hub. Impact of unhealthy food marketing on children.
Pew Research Center. (2020). Parenting Children in the Age of Screens.
Federal Trade Commission. Children's Online Privacy Protection Rule: A Review of the Rule's Effectiveness.
