1.1 A bill for an act
1.2 relating to cannabis;
eliminating the prohibition on certain advertising on billboards;
1.3 amending Minnesota Statutes
2024, sections 342.01, subdivision 5; 342.64,
1.4 subdivision 3; repealing
Minnesota Statutes 2024, section 342.64, subdivision 2.
1.5 BE IT ENACTED BY THE
LEGISLATURE OF THE STATE OF MINNESOTA:
1.6 Section 1. Minnesota Statutes
2024, section 342.01, subdivision 5, is amended to read:
1.7 Subd. 5.Advertisement.
"Advertisement" means any written or oral statement,
1.8 illustration, or depiction
that is intended to promote sales of cannabis flower, cannabis
1.9 products, lower-potency hemp
edibles, hemp-derived consumer products, or sales at a
1.10 specific cannabis business or
hemp business and includes any newspaper, radio, Internet
1.11 and electronic media, or
television promotion; the distribution of fliers and circulars; and
1.12 the display of window and
interior signs in a cannabis business. Advertisement does not
1.13 include a fixed outdoor
sign that meets the requirements in section 342.64, subdivision 2,
1.14 paragraph (b).
1.15 Sec. 2. Minnesota Statutes
2024, section 342.64, subdivision 3, is amended to read:
1.16 Subd. 3.Audience
under 21 years of age. Except as provided in subdivision 2, A
1.17 cannabis business, hemp
business, or other person shall not publish or cause to be published
1.18 an advertisement for a cannabis
business, a hemp business, cannabis flower, a cannabis
1.19 product, a lower-potency hemp
edible, or a hemp-derived consumer product in any print
1.20 publication or on radio,
television, or any other medium if 30 percent or more of the audience
1.21 of that medium is reasonably
expected to be individuals who are under 21 years of age, as
1.22 determined by reliable, current
audience composition data.
2.1 Sec. 3. REPEALER.
2.2 Minnesota Statutes 2024, section 342.64, subdivision 2, is
repealed.
APPENDIX
Repealed Minnesota Statutes:
25-04446
342.64 ADVERTISEMENT.Subd. 2.Outdoor advertisements; cannabis
business signs.
(a) Except as provided in paragraph
(c), an outdoor advertisement of a cannabis business, a hemp business, cannabis
flower, a cannabis product, a lower-potency hemp edible, or a hemp-derived
consumer product is prohibited.
(b) Cannabis businesses and hemp
businesses may erect up to two fixed outdoor signs on the exterior of the
building or property of the cannabis business or hemp business.
(c) The prohibition under paragraph
(a) does not apply to an outdoor advertisement for a hemp business, or the
goods or services the business offers, that is not related to the manufacture
or sale of lower-potency hemp edibles and does not include an image,
description, or any reference to the manufacture or sale of lower-potency hemp
edibles.
